A small business website doesn’t need to be complicated – but it does need to do a few things really well. Use this checklist before launching a new site, or to audit the one you already have.
Essential pages
- A clear homepage – within five seconds visitors should know what you do, where you work and how to contact you.
- A page for each main service or product – one page per service helps both customers and Google.
- About page – real people, real photos, your story and experience.
- Contact page – phone, WhatsApp, email, address, map and an enquiry form.
- Privacy policy – especially if you collect form data or run ads.
Conversion features
- Click-to-call button visible on mobile.
- WhatsApp button – many Indian customers prefer to message first.
- Short enquiry form – name, phone and message are often enough.
- Clear calls to action on every page: “Call now”, “Get a quote”, “Book a visit”.
- Prices or starting prices where possible – they pre-qualify enquiries and build trust.
Trust signals
- Real photos of your shop, team, work or products – not only stock images.
- Genuine reviews – link to or show your Google reviews.
- Portfolio or case studies showing real results.
- Consistent business details – the same name, address and phone everywhere online.
Technical and SEO basics
- Mobile-friendly design that works on every screen size.
- Fast loading – compressed images and good hosting.
- HTTPS (SSL) – the padlock in the browser.
- Unique title and description for every page.
- Google Search Console and sitemap set up from day one.
- Google Business Profile linked to your website for local searches.
Quick self-test: open your website on your phone and try to contact your own business in under 10 seconds. If you can’t, your customers can’t either.
Common mistakes to avoid
- Putting every service on one long page
- Hiding the phone number in the footer only
- Old offers, wrong timings or a disconnected number
- Huge images that make the site slow on mobile data
- Never updating the website after launch
Want this done for you?
Every ZEDIX website includes these essentials – mobile-first design, WhatsApp and call buttons, enquiry forms and SEO setup. At ZEDIX, business websites start at ₹7,999, CMS websites at ₹14,999 and e-commerce websites at ₹19,999. Read more on website design or talk to us.
