“Best skin doctor near me”, “blood test lab in [city]”, “child specialist open now” – patients search on their phones, compare a few results and call the one they trust most. A clear, fast website is often what makes that decision. Here are the features every clinic, hospital or diagnostic lab website should have.
1. Doctor profiles
Photo, qualifications, specialisation, experience and languages spoken. Patients want to know who they will meet before they visit.
2. Specialities and services
A separate page for each department or major service – for example cardiology, physiotherapy or full body check-up. This helps patients and helps Google show you for specific searches.
3. OPD timings and availability
Clear, up-to-date timings for each doctor and department, including Sundays and holidays. Wrong timings are one of the fastest ways to lose a patient’s trust.
4. Appointment requests
- A short appointment form (name, phone, preferred date, doctor)
- A WhatsApp booking button
- Click-to-call on every page
5. Test lists and packages (for labs)
List common tests and health packages with what is included, preparation instructions (like fasting) and home sample collection areas. Show prices if your policy allows.
6. Location and directions
Embedded Google Map, full address, landmarks, parking information and a link to your Google Business Profile.
7. Emergency information
If you provide emergency or 24×7 services, make the emergency number impossible to miss on mobile.
8. Insurance and schemes
If you accept health insurance, TPA cashless or government health schemes, mention them clearly – it is a common question.
9. Patient-friendly language
Simple explanations, and Hindi or a regional language where your patients need it. A bilingual site often works best.
10. Trust and compliance
- Registration details where appropriate
- Genuine reviews rather than invented testimonials
- A privacy policy explaining how you handle patient information submitted through forms
- No exaggerated “guaranteed cure” style claims
Mistakes that cost patients
- Only a home page with a phone number – no doctor or service details
- Slow, heavy pages that don’t open on mobile data
- Outdated doctor lists and timings
- No way to book or enquire outside clinic hours
Healthcare websites by ZEDIX
We build fast, mobile-first websites for clinics, hospitals, physiotherapy centres and diagnostic labs – with doctor profiles, appointment requests and Google setup. At ZEDIX, business websites start at ₹7,999, CMS websites at ₹14,999 and e-commerce websites at ₹19,999. Talk to us or see our portfolio.
